top of page

Plant It Forward Farms

Research
Strategy
Illustration
Copywriting

Problem

How does a non-profit, urban farm compete with supermarket chains and farmers markets?

 

Insight

In a category where sustainable practices and transparency are growing concerns, we emphasize the "Community" in Community Supported Agriculture, and "Local" in locally grown foods and invite customers to see the process for themselves.

Solution

We all have different definitions of "local" particularly on food packaging, so we want to introduce customers to a new definition:

Your City.

In our messaging, we want to highlight the experience of knowing just exactly where your food comes from, the pride that comes with it, and that you can visit the farm at anytime.

bottom of page