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Mattress Firm

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Research
Strategy
Illustration
Copywriting

Problem

In the era of online shopping and direct-to-consumer convenience, how can an established mattress retailer compete?

Insight

Customers have been sacrificing variety and choice in favor of convenience, and are now finding themselves dealing with the hassle that comes with buying the wrong mattress for their sleep style.

Solution

We want to show that no matter how you sleep, the perfect night of sleep is achievable with the help of Mattress Firm's army of highly trained Sleep Experts and their online MattressMatcher Quiz.

When it comes to sleep, there is no one size fits all. We all come in different shapes and sizes with our own intricate sleep habits. Mattress Firm wants to celebrate your individuality while finding the perfect mattress to match your unique sleep style.

Podcast Ad Read:

"Finding the right mattress can be even more daunting than finding the right date for your best friend's wedding. After all, you can't ghost your mattress after one bad night. But at Mattress Firm, now you can! With our 120 night sleep trial, you don't need to commit until you've found the one. No matter if you're a back sleeper, side sleeper, sleepwalker, fort builder, starfish sprawl-er, cliffhanger, partner puncher, we have the mattress of your REM sleep dreams! Take our MattressMatcher quiz or chat with one of our 6,500 Sleep Experts to find your match!"

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